The Brand New 35 - storey beach hotel , is scheduled to welcome its first guests on 15th MAY 2017 at the heart of Dubai's popular destination Jumeirah Beach Residence (JBR), an upscale neighborhood comprising of a variety of trendy dining options and in close proximity to popular shopping destinations such as Dubai Marina Mall , Mall of Emirates .
The New hip and trendy lifestyle hotel is right opposite the iconic Dubai Eye and comes with 414 rooms and suites , elegantly designed for the modern traveller looking for urban lifestyle with a luxurious touch. Situated right on the shoreline , the hotel offers guests a private beach as well as a state -of-the -art fitness center by Technogym